After Freakonomics
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Freakonomics hooked you with hidden incentives and cheeky economic puzzles that made conventional wisdom look ridiculous. Now Dan Ariely turns the lens inward, proving your brain is the ultimate unreliable narrator through behavioral experiments that expose why we're all predictably, deliciously irrational—delivering that same myth-busting thrill with every flawed decision dissected.