Obsessed with exposing hidden incentives and toppling myths in Freakonomics by Let prove your brain is the ultimate unreliable narrator in Predictably Irrational.
Buy on AmazonWhy It's Your Next Read
- Your own mind becomes the puzzle
- Experiments trump theories—pure behavioral thrills
- Daily choices decoded w/ lab-backed proof
- Rationality myths obliterated, biases exposed gloriously
If Freakonomics taught you to see hidden incentives lurking behind every social phenomenon, Dan Ariely's behavioral lab will prove your brain is the ultimate unreliable narrator. Where Levitt exposed myths through economic incentives, Ariely dismantles the fiction of rational choice itself—deploying rigorous experiments that reveal why we're all predictably, deliciously irrational. Each chapter delivers that same dopamine rush of myth-busting revelation, only now the con artist is your own decision-making apparatus.
Ariely's accessible storytelling transforms cognitive biases into detective tales, complete with free-stuff traps and placebo theatrics. His irreverent wit skewers our self-deceptions the way Freakonomics mocked conventional wisdom, making you feel smarter while exposing how gloriously flawed your judgment really is.
The con artist is your own decision-making apparatus—and Ariely's got the receipts.
What Readers Are Saying
"Dan Ariely's book, "Predictably Irrational", offers a clear and comprehensive overview of this fascinating subject. The book was a joy to read." — David, Goodreads
"Extremely thought provoking read, backed by oodles of research data. Ariely explodes the myth of rational thinking and how we see ourselves, backing it up with far-reaching and extensive studies." — Baba, Goodreads
"Absolutely loved this book..." — Otis Chandler, Goodreads
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