Carnegie handed you the playbook for winning allies through charm and listening—Van Edwards arms you with the lab data to decode why it works. If you loved the instant-application thrill of remembering names and smiling your way to influence, Captivate doubles down with behavioral science that turns fleeting impressions into measurable charisma. No abstract theory, no moral hand-wringing—just research-backed tactics for reading micro-expressions and commanding any room, from pitch meetings to cocktail hours.
This is Carnegie for the data-obsessed networker: quizzes that diagnose your social blind spots, body language hacks you'll deploy tomorrow, and the quiet observer's guide to professional dominance.
Van Edwards arms you with the lab data to decode why it works.
"As an introvert who was basically raised by wolves, I found so much good stuff in this book. There's a ton of guidance on relating to and reading people, and I learned a lot." — Lorilin, Goodreads
"I loved this book, from the stories Vanessa shares about her own trial and error to the useful, science-based methods she advises for different social interactions. This book taught me new things, made me laugh out loud and is extremely useful." — Megsimps, Goodreads
"Wow, how wrong I was. Vanessa was able to provide hacks, challenges, and insights into ways make me into the best version of myself. Her hacks/lessons occasionally conjured up the reaction of "oh S*** I do that."" — Stephen, Goodreads
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