If Ken Belson's autopsy of the NFL's empire showed you how Sundays became a billion-dollar religion built on greed and ruthless ambition, then The Cult of We delivers the boardroom sermon you didn't know you needed. Brown and Farrell peel back the glossy veneer of WeWork's millennial hustle mythology with the same investigative precision that exposed the league's concussion cover-ups and backroom dealings. This is charismatic leadership unmasked—a founder who turned community into commodity, risk into ritual, and investors into believers, all while playing capitalism's most dangerous game.
Here's the WeWork saga as American conquest: bold, deceptive, exhilarating, and ultimately catastrophic. It's the same cutthroat drama you loved in Every Day Is Sunday, just swap the gridiron for glass offices and venture capital.
You admired the NFL's unapologetic empire-building; now watch another one burn.
"hard to put down...accessible, clear and very well written" — Liz Polding, Goodreads
"The research and interviews that went into this book are incredible...this story is fascinating and frustrating and infuriating and I just couldn't look away." — Mike, Goodreads
"I welcomed this book, and I was not disappointed...fascinating read!" — Ann, Goodreads
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